By: Paul Negron, Public Affairs Specialist
So many firsts. My first government job. My first time working with politicians. My first time running multiple social media accounts and a blog. In October 2016, I stepped into a position that did not exist before. Excited, yet intimidated, I relished the opportunity to develop the role into what it is today. Much thanks goes to our Executive Director John-Paul Hayworth, our tremendous staff, and our passionate Board members for trusting me with this role and allowing me to make it my own. As I finish up my final week serving as public affairs specialist for the DC State Board of Education, here are a few moments I won’t soon forget.
1. #SBOESelfieTours
As a staff member, I loved getting out into the community and visiting District public schools as often as possible. This helped keep my ears to the ground and helped to connect the education policies we were working on with the realities of children attending school. Whether it was Back-to-School events, school tours, education events, or student representative swearing-ins, I always felt honored I was able to capture these moments as they happened. In spring 2017, we embarked on the first #SBOESelfieTour, a public engagement campaign where staff and Board members visited a variety of schools over a one or two-day period to help promote specific policy issues or campaigns. During these quarterly tours, we dropped off flyers and materials about our open applications for student representative and Student Advisory Committee, applications to join our High School Graduation Requirements and Every Student Succeeds Act (ESSA) task forces, and back-to-school information on the work of the State Board, the Office of the Ombudsman, and the Office of the Student Advocate. The ultimate bonding experience for staff, these outings proved to be a great way for us to connect with the schools we served.
2. Going Live
Running a livestream for every public meeting, working session, and task force over the last three years was thrilling, challenging, and nerve-wracking all at the same time. Every conversation, debate, vote, public testimony, and ceremonial resolution was captured live via our Periscope or FacebookLive feed. I wouldn’t call myself an expert videographer or photographer, but I managed to hone my craft as time went on. The toughest parts were when the WiFi or phone connection would drop or when I needed to inconspicuously capture substantive conversations at our task force meetings. Our dedicated group of viewers always keep me on my toes in the chat box, never really leaving me a moment to relax. But, I loved engaging with them in real time to help make their viewing experience valuable.
3. ESSA Community Engagement
In February 2017, the State Board partnered with the Office of the State Superintendent of Education (OSSE) to co-host community meetings in all eight wards of the District. Members engaged with the public on the draft Every Student Succeeds Act (ESSA) plan to find out what community members wanted DC to include in its final accountability plan. With a smaller staff back then, John-Paul and I traveled around to schools in the District with translation equipment, projectors, printed materials, and a projector screen to ensure these events went off smoothly. It was a sprint that month, with three meetings per week for four weeks straight in the evenings. But, it was worth it! It was a great way for me to learn the unique challenges and concerns of residents in every part of this city early on in my time at SBOE.
4. Spotlight on Teacher Retention
In May 2018, SBOE contracted with local education researcher and data analyst Mary Levy to produce a report on teacher and principal retention in the District of Columbia. In October last year, we released the commissioned report along with three recommendations. The report found that teacher turnover at the DCPS system level is roughly 19 percent, and average annual teacher turnover at the school level in both traditional public schools and charter schools has consistently been about 25 percent. The report also found that turnover in DCPS neighborhood schools is highest in Wards 5 and 8, but that charter school turnover rates are largely the same regardless of location. The impact of this report has been wide-ranging, and the State Board has continued to analyze this issue in 2019. Through community forums, expert panels, and engagement with teachers and administrators throughout the District, we have deepened our knowledge on this issue. The SBOE is poised to continue the conversation in the new school year and I am grateful to have been a part of these efforts to shine a light on such an important issue.
5. Launching the SBOE Blog
When I started my role, I wanted to create a way for us to connect more with the community. I felt that SBOE needed a way for Board members and staff to share their views on specific education policy issues. I also wanted a space for us to publish information, feedback, and takeaways from key events. Thus, this blog was born in December 2016. With the breadth of communications and media relations functions I performed over the years, it was a challenge at times to carve out time each month to get content posted. But, with the help of our dedicated staff, we’ve managed to post a few blogs each month. It’s been a great outlet for us to get our voice across in a unique way.
Together, we’ve worked hard to communicate the message of the State Board through meetings, task force sessions, selfie tours, press releases, community newsletters, media responses, and countless community events. With a focus on transparency, we streamed every public meeting, working session, and task force meeting live on Periscope and FacebookLive. With the help of staff and our dedicated fellows, we’ve been able to expand our social media presence – adding an Instagram and LinkedIn account and maximizing our Twitter, Facebook, and YouTube pages.
And now, I am fully ready to take on a new professional challenge! I am staying in DC, so I’ll be close. From time to time, I may pull up a SBOE meeting on Periscope to catch the latest on the work of the State Board. It will be a nice change to be on the other side, watching as an interested and supportive District resident. I can’t wait to see what’s next for SBOE.
